Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Toko Inti Tani Utama Sambi

Customer satisfaction is very important for business development. Inti Tani Utama Sambi Agricultural Store one of the shops in agricultural sector that has problems with poor service quality and too expensive prices. This makes customer feel unsatisfied. study uses quantitative techniques descriptive analysis. The sampling technique used accidental using Slovin formula. number samples from this were 83 respondents who customers at Store. data obtained through observation, interviews questionnaires. From analysis been done SPSS Windows 16.0, results show a partial effect on satisfaction, price have simultaneous satisfaction. evidenced by R Square 0.893 or 89.3% remaining 10.7% influenced other variables outside study.